Food that knows your numbers.
Certified organic ingredients, cooked for your data. Delivered in glass.
Set the goal. We’ll handle the fuel.
Nutrition is the part most goals die on. Hand that part over and the goal gets a lot more realistic.
Three steps, then eat.
Setup takes about ten minutes and happens once. After that the only thing you do is open the fridge — we handle the planning, the shopping, the cooking, and the delivery.
Share
Your goals, your measurements, your most recent blood panel, and whichever device you already wear.
We build
Targets for energy, protein, fiber, and the micronutrients most people quietly run short on. They move as your data moves.
Delivered
Cooked fresh twice a week and left at your door, cold and ready to eat.
Built around you, not a template.
We start from your numbers — your goals, your measurements, your latest panel, and the data your wearable already collects. Every plan begins with a one-to-one call and is reviewed by our nutritionist before the kitchen sees it.
Protein and fiber do the work here. They are what make a deficit tolerable enough to still be running in week nine, which is the only thing that has ever mattered.
Daily protein totals get all the attention, but per-meal protein is what your body actually responds to. Every plate we send clears that floor on its own.
Endurance work burns through glycogen and iron faster than anything else you can do. Your plan reads your training load from your wearable, so a heavy week gets fed like one.
The two o’clock crash is usually a blood sugar curve, not a willpower problem. Slower bases and steady protein flatten the curve so the afternoon feels like the morning.
Start with a call, not a form.
Your first week includes a complimentary one-to-one with our nutritionist — fifteen minutes on your goals, your panel, and what you actually like to eat, before a single plate is planned.
You have the data, let’s put it to work.
Sleep, strain, recovery, steps. You've been collecting it for years — Baseline is the first thing that cooks with it. Connect once, and it never stops feeding.
Everything, in one place.
Every meal we send is logged before it reaches you. Add whatever you eat on your own and the picture stays honest — so next week's plan is built on how you actually ate, not how you meant to.
Below target — pumpkin seeds added to Tuesday.
Twice a week. Always fresh.
Two drops, Monday and Thursday, so nothing sits in your fridge more than three days. Everything arrives cold, in glass, labeled with the day it's meant for.
Monday delivery
Thursday delivery
Two ways in.
Most people start with lunch — it's the meal that decides how the rest of the day goes. Add dinner when you want the full day covered.
No crash at two o'clock. That's the whole idea.
Non-negotiable.
Three things we don't trade away for cost or convenience, in a category where almost everyone does.
Certified organic
Every ingredient sourced certified organic. We keep supplier certificates on file and re-verify them annually.
Whole food only
Nothing refined, nothing synthetic, no fillers. If it took a factory to exist, it isn't in your container.
Glass containers
Your food never touches plastic — not in the kitchen, not in transit, not when you reheat it. Leave the glass out and we collect it.
Short answers.
The things people ask before they sign up.
My labs are a year old.
Bring what you have. We'll build from it and tell you what's out of date.
No wearable?
Still works. The plan just updates on your labs and check-ins instead of daily.
Allergies?
Tell us once. That ingredient never reaches your container.
Can I skip a week?
Yes. Pause any time before Friday.
What if I eat something else?
Log it. Next week's plan accounts for it.
Really no plastic?
Glass and steel, kitchen to door. Nothing else touches your food.
Is this medical advice?
No. Baseline builds meals around nutrient targets from the National Academies' Dietary Reference Intakes. We don't diagnose, treat, or interpret your results — anything your lab flags is a conversation for your doctor.